5 questions you need to answer before building a website.
To get off to a good start, clarify the goals, content, and user journey before designing.
To get off to a good start, clarify the goals, content, and user journey before designing.
To get off to a good start, clarify the goals, content, and user journey before designing.
1. What will be the main mission of your site?
Identify the most important action you want a visitor to take before leaving your site. Is it calling you, asking for an offer, or purchasing a product? You may have more than one goal; However, when the main goal is clear, the page layout and communication calls are more consistent. The focus of the first meeting at Zeynart is this question: What need will this site meet in your business?
2. Who do we design for?
Don't think of your target audience only in terms of age and city. Also consider what the visitor wants to know, what questions they are asking before making a decision, and what device they are accessing from. A corporate purchasing officer may need technical documentation, while an individual customer may need service scope and easy communication. Establish the menu and content order based on these expectations.
3. Are your content and visuals ready?
Service descriptions, real product photos, company information and contact details are the basic materials of the project. A design that starts with incomplete content may require unnecessary adjustments later. Determine who will prepare which text, usage rights for images, and the approval process at the outset. When sharing examples you like, explain not only their appearance but also which feature you find useful.
4. and 5. Who will manage it, how will we evaluate it?
Who will update the products or services once the site is live? Determine the management panel, training and maintenance scope according to the needs of these people. Then talk about the indicators by which you will evaluate success: qualified applications, completed orders, or visitors being able to find the information they are looking for. Don't limit the value of your site to how it looks the day it goes live; Create a working routine that will keep it up to date.
Every business is unique. Let’s explore how we can tailor these ideas to your own digital project.
