According to Research, Average Sales Price of Smartphones Increased

Counterpoint Research, a research company, published a new study showing that smartphones are increasing in major markets around the world. average selling price revealed the change. According to the research, the average sales price of phones decreased in only one market in the second quarter of 2020.

Counterpoint Research looked at the markets of North America, Latin America, Europe, the Middle East and Africa, Asia Pacific and China. As a result of the research, in all markets except Latin America average sales price increased was seen.

The average sales price of phones increased in the second quarter of 2020

According to the research results, the highest increase in average sales price was seen in China with 13%. Average smartphone sales price 310 dollars happened as. In the North American market, the increase was 7% compared to the previous year and the average sales price was 471 dollars. There was a 5% decrease in the Latin American market and average selling price $166 happened.

While smartphone sales are decreasing, the increase in average sales prices shows that smartphones in the premium segment are following a better sales path. In the smartphone market in general compared to the previous year a 23% decrease While this rate was only 8% in premium segment smartphones.

The reason why upper segment phones remained relatively stronger was 5G connected smartphones. According to the report, 10% of total phone sales during the second quarter were 5G devices. 20% of total income created the segment.

Apple, which captured the lion's share of the total market revenues in the second quarter with 34%, was followed by Huawei with 20%. While Samsung was right behind Huawei with 17%, vivo and OPPO followed Samsung with 7% and 6% shares. You can access the entire research in question here.