Adidas is planning to sell Reebok, which is not doing well

Adidas, which has achieved great success worldwide, achieved great success by acquiring Reebok in 2005, but 15 years after this date, it turned out that things did not progress as expected. According to information provided by a German magazine, Adidas official Kasper Rorsted said, Plans to sell Reebok and it is anticipated that the transaction will be completed in March 2021.

With the emergence of the news, Adidas share values ​​increased by 3.5% and investors thought that the disposal of the 'closed to innovation' Reebok brand would bring positive developments for Adidas sales.

It was purchased for 3.8 billion dollars in 2005

Adidas founded the company in August 2005 to create a rival to its US chief rival, Nike, in its homeland. $3.8 billion It took Reebok under its umbrella with a contract. Last year, Adidas announced Reebok's accounting value by half compared to 2018, announcing a value of $995 million to the public. Sales of the brand in the second quarter of 2020 It decreased by 44% and a revenue of 269 million dollars was achieved. This caused Adidas to make a loss as a result of the decrease in value.

Adidas has not made any statement yet, but when the data is examined, it seems extremely possible that the brand will implement a strategy in this direction. It is currently unknown what strategy the company will follow in the coming period.