Advertising Boycott from Coca-Cola to Social Media Platforms

World famous soda giant Coca–colaon all social media platforms for at least 1 month, starting from July 1st. stop digital ads took the decision. This decision was made as part of a broader boycott against Facebook and Instagram by the Anti-Defamation League, NAACP and other organizations. Many companies'Stop Hate for Profit' (Stop Hate for Profit) campaign, Coca-Cola went one step further.

Coca-Cola is not content with just Facebook and Instagram regarding its advertising boycott, but also all social media platforms. boycott to do decided. In this case, Coca-Cola will boycott not only Facebook and Instagram, but also Twitter, YouTube and other social media platforms. Coca-Cola Company CEO James Quincey In the statement published by the company, it was noted that the company will review its advertising standards and principles within this 30-day period. Quincey said they will also decide what more to expect from social media partners in terms of getting rid of hate, violence and inappropriate content on their platforms.

Giant monopolies against Facebook

Before Coca-Cola, Unilever also VerizonBy joining , two major companies started a boycott of Facebook. Facebook CEO Mark ZuckerbergAlthough it was not presented as a direct response to the boycott campaign, they announced that they would make a series of policy changes. It is stated that the new regulations will address the company's insufficient moderation of issues such as threats of violence, hate crime and false news published by US President Donald Trump, for which it is frequently criticized. 

One of the organizers of the boycott campaign Color of ChangeThe campaign they started on June 17 has so far 100'reputation on announced the involvement of the brand. Although it is clear that the boycott implemented by many large companies will hit Facebook and Instagram, Facebook's main advertising revenue small and medium-sized enterprises It comes from direct response ads.

In response to Unilever's statement, Facebook said that they invest billions of dollars every year to keep the community safe, that there is still a lot they need to do, and that they will continue to work with human rights groups for this. Among the companies participating in the advertising boycott against Facebook The North Face, Patagonia, Ben & Jerry's and Magnolia Pictures There are also brands such as.