Amazon Launches Projekt Zero in Turkey
Amazon, the world's largest e-commerce site, which is basically an online marketplace, hosts many world-famous brands as well as some…
Amazon, the world's largest e-commerce site, which is basically an online marketplace, hosts many world-famous brands as well as some…
The world's largest e-commerce site, which is essentially an online marketplace AmazonWhile it hosts many world-famous brands, it is also one of the places where some counterfeit products are exhibited. fake products Amazon, which has a proactive attitude towards this issue, therefore implemented Project Zero in 2019.
Project Zero was supported in only 10 countries when it was implemented, but as of today it has been added to the list. Türkiye, with the addition of Australia, Brazil, Netherlands, Saudi Arabia, Singapore and UAE Project ZeroThe total number of countries where it is available has increased to 17. Thus, Amazon has taken a concrete step to reduce the sale of counterfeit products to zero in these markets where it is extremely popular.
Project Zero; among them Arduino, bmw, ChessCentral, LifeProof, OtterBox, Salvatore Ferragamo It is supported by over ten thousand popular brands and initiatives, including Veet. With Project Zero, Amazon relies on three important features: automatic protection system, brand management tools and product serial number identification to zero out the sale of counterfeit products.
Automatic protection system scans over 5 billion new products every day detects suspicious products. The system also has artificial intelligence support, thus strengthening its capabilities as new data is entered.
The management tools offered to brands are to prevent sellers from listing fake products. If they detect these products It allows you to remove it quickly. Moreover, the data provided by sellers helps prevent these fake products from being listed again.
Although product serial number identification is an optional feature, it helps brands offer reliable products for sale. What companies determine for the product during the packaging process codes are entered into the system and these codes are scanned to confirm that the product is original is is not there can be controlled.
Dharmesh Mehta, Deputy General Manager of Amazon Global Customer Security and Seller Support, said:“As Amazon, we value all our customers and those we work with. to protect brands We are working determinedly. Project Zero is a big step taken to protect brands and especially all companies that will use all three arms of the project.” He stated that the project provides a useful system against counterfeit products. New companies to participate in Project Zero: from here They can get information.
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