Brands on the Rise in Turkey During the Pandemic Period

The new type that emerged in China at the end of last year coronavirus, it influenced the whole world in a short time. While the virus epidemic negatively affects all areas of life, especially economysuffered a big blow from the epidemic. So much so that many sectors around the world fell behind their annual revenue plans.

Just as there were companies that lost power in the epidemic, empowering There are also brands. Chief among these companies are companies that enable us to meet our basic needs. Bring And Banabi There are virtual market applications such as. If you wish, let's take a closer look at these brands that rose during the epidemic period.

Migros Virtual Market

It is an online service application of Migros, one of Turkey's popular grocery chains. Migros Virtual Marketis one of the few brands that rose during the epidemic period. The brand, which has been serving since 1997, has delivered products to homes during this period. number of orders It increased 3 times.

Bring

Online market application that aims to bring needed products within 10 minutes, with more than 100 warehouses in different regions of Turkey. Getir's During the epidemic period, the download rate increased by 60%, basket amounts increased by 50%, and business volume increased by 65%.

Banabi

One of the most popular applications in Turkey Yemeksepeti's Banabi, a virtual market project, was launched during the epidemic period. given at once experienced a significant increase in the number of products in orders. Yemeksepeti CEO Nevzat Aydın said that this increase in the average basket amount affects customers' orders. collective aspect He states that it is because he chooses to give.

if you want

Another virtual market application if you want is among the companies that rose during the epidemic. istegelsin General Manager Sedat Yıldırım said that sales increased after the first case was seen in Turkey. an 80% increase He says that it is and that they have expanded their delivery team to meet the intense interest.

Zoom

Online conferencing application that increased its popularity as people were confined to their homes after the coronavirus outbreak Zoombecame one of the brands that increased its reputation the most during this period. So much so that the company's revenue, which was 122 million dollars in the first quarter of the last fiscal year, increased approximately 3 times in the same period this year. for 328 million dollars rose.

In the period between February and April last year, the company 198 thousand dollars Its profit increased by 136 times in the same period of 2020. $27 million reached the level. Zoom this fiscal year total $1.8 billion expects to generate income.

Microsoft Teams

Communication tool designed by Microsoft as a rival to Slack Microsoft teamsBefore last March, it was used by 44 million daily active users. This number increased by 70% during the epidemic period and reached daily 75 million released to active users.

Netflix

Another company that gained strength during the coronavirus days is Netflix happened. With the epidemic, the total number of subscribers 15.8 million The company, which increased its number to 182.9 million registered subscribers, made predictions for the first quarter of 2020 before the epidemic. 7 million was waiting to reach a new subscriber.

BluTV

Türkiye-based online series and video platform of BluTV Content Director Deniz Şaşmaz Oflaz, the brand's number of new members per day He says that it has increased by 100% since March 12, and there has been a 51% increase in viewing time per person.

puhutv

Another Türkiye-based media provider providing services over the internet. puhutv, only between 14-17 March in site traffic It experienced an increase of 104%. Actual audience access on the platform reached its highest value on March 17, exceeding 400 thousand.

Trendyol

The e-commerce site, which has been in service since June 2009 and was very popular before the epidemic period. Trendyol, who shopped for the first time in March 2020 compared to the previous month in number of consumers It has increased more than 2 times.

Hepsiburada

Turkey's most popular e-commerce site with over 25 million product types and over 150 million monthly visits during the epidemic period. Hepsiburada, to be assigned to the operation and distribution network in Gebze Smart Operations Center, Hepsijet Logistics and Hepsiexpress Cebideki Market units by the end of this year. Additional employment for 5,000 people He announced that he would provide it.