Burger King's Advertisement Using Tesla's Vulnerability

Famous fast food restaurant chain burger KingWhen Tesla discovered a vulnerability in the autopilot feature in cars, it created a clever commercial. 'Traffic Light and Stop Sign Control' (which Tesla has been beta testing for a while now)Traffic Light and Stop Sign ControlDue to a bug in the ) feature, autopilot was showing signs of Burger King restaurants on the map as 'Stop' sign and in some cases starts to slow down at the Burger King branch.

Of course, Tesla has not made any effort to confuse the traffic sign with Burger King or any other restaurant, but Burger King took advantage of this mistake and shot a commercial and asked Tesla car owners who stopped at the Burger King branch, even for a short time, to share photos. free whopper He said they could take it.

Here is the commercial where Burger King evaluates the mistake of Tesla autopilot and hits the nail on the head:

Tesla's vulnerability turned into a commercial with a clever marketing strategy. Burger King, in its advertisement, “Smart cars are smart enough to stop for a Whopper.” And ""Artificial intelligence knows what you're craving." messages are given.

During the one-day campaign, Tesla vehicle owners did not get the Whopper by simply taking advantage of the software bug. A Burger King park displaced Even the photos taken were enough for a free Whopper. Burger King before Google Home had undertaken a similar initiative using 

On the other hand, Burger King is not the only brand that acts by receiving such interactions. Very active and effective user of social media Wendy's We know its brand through the words it throws at rival companies. Commenting on Burger King's famous Whopper menu in recent months, Wendy's talked about the quality of the ingredients used. Of course, this is not the first incident of the Wendy's brand. Wendy's, which frequently criticizes its rival companies, interacts with its rivals on social media. sweet bickering loves living.