Facebook Advertising Boycott Aims to Spread Around the World

Dozens of companies, including giant companies such as Pepsi, Coca-Cola and Unilever, decided to withdraw their ads from Facebook, which did not delete US President Donald Trump's violent post. Now, the advertising boycott against Facebook is aimed to spread globally.

Jim Steyer, general manager of Common Sense Media, which carries out safe technology and media studies for children, said in an interview with Reuters: Stop Hate for Profit He said he would call for a boycott of major companies in Europe for his (Stop Hate for Profit) campaign. More than 160 companies, including Coca-Cola, Verizon and Unilever, have signed on to the campaign, which was launched earlier this month, pledging to stop buying ads from Facebook for the month of July.

The campaign in question is about the black man who lost his life due to the violence of Minneapolis police. george floydAfter 's death, Free Press and Common Sense launched it, along with nonprofits Color of Change and the Anti-Defamation League. “The next frontier is global pressure” Steyer said, and aims to spread the campaign to Europe.

As organizers encourage more US companies to join the campaign, their work globally will continue to do so. Jessica Gonzalez, general manager of Free Press, stated that they contacted the country's major telecommunications and media companies to participate in the campaign. It's up to Facebook to spread the campaign to the world. to advertising revenue Even if it hits, it is not thought to have a huge financial impact.

Facebook works with experts against hate speech

Responding to the campaign's request, Facebook announced that it is collaborating with non-governmental organizations and experts to develop more tools against hate speech. facebook, artificial intelligence He said his investments detect 90% of hate speech before users report it.

Facebook earns approximately $70 billion each year from ad sales. While about a quarter of this figure comes from giant companies like Unilever, the vast majority comes from from small businesses is obtained. The campaign against hate speech policies caused Facebook's share prices to drop 8.3%, pushing the social media giant's market value down by $56 billion.

Stop Hate for Profit includes a separate moderation process for users who are exposed to hate speech, greater transparency around reported incidents of hate speech, and protection against harmful content. advertising revenue He put forward a series of demands, such as stopping the acquisition. The boycott has been stepped up to include other digital advertising platforms such as Twitter. Finally, Starbucks also said that it would stop advertising on all social media platforms to support the campaign.