Forbes Announces the World's 100 Most Valuable Brands

A business-focused magazine with a history of over 100 years. Forbes, of 2020 100 most valuable brands he explained. Although the list, led by technology companies, is largely similar to last year's list of the most valuable brands, there are some surprising ups and downs, new players on the list, and large companies that were not included in the list.

The top five of the list consists entirely of technology companies and is quite similar to last year's list: Apple, Google, Microsoft, Amazon and Facebook. Four of the top five companies maintained their growth rates Facebook, has seen a significant decline in brand value. Moreover, when we look at all the 100 most valuable brands, the total value is higher than last year's total of 2.33 trillion dollars. to $2.54 trillion We see it coming out.

Companies that increase their brand value the most

According to Forbes, Netflix 79 percentSince last year, with a value increase of The company that increased its value the most happened. Netflix is ​​followed by Chanel with 42 percent, Amazon with 40 percent, Microsoft with 30 percent, and Paypal with 24 percent. In addition, Apple, which is the most valuable brand, has managed to increase its brand value by 17 percent.

Compared to last year The company that lost its brand value the most It was Facebook with 21 percent. Considering that Facebook is the 5th most valuable brand in the world, it would not be wrong to say that this loss is surprising. Other companies that lost the most value were Wells Fargo with 16 percent, Mercedes-Benzbecame Ford and GE.

Companies that lost the most brand value

The biggest jumps in Forbes' list of most valuable brands were Visa, which rose from 25th to 18th, Adidas, which rose from 61st to 51st, and 26th, from 38th. NetflixChanel rose from 79th place to 52nd place, and Cartier rose from 64th place to 56th place. 

Nintendo, Hennessy, Burger King and AXA became new members of the most valuable brands list; Philips, Hewlett Packard Enterprise, Nissan and Kellogg's were companies that were on the list last year but could not make it this year.

The 10 most valuable brands in the world according to Forbes

• Apple – $241.2 billion
• Google – $207.5 billion
• Microsoft – $162.9 billion
• Amazon – $135.4 billion
• Facebook – $70.3 billion
• Coca-Cola – $64.4 billion
• Disney – $61.3 billion
• Samsung – $50.4 billion
• Louis Vuitton – $47.2 billion
• McDonald's – $46.1 billion

Check out Forbes' '100 most valuable brands in the world' list here You can access it by clicking . Also, the world's most valuable brands according to Brand Finance hereAccording to BrandZ, the world's most valuable brands here You can review it by clicking.