Former Sony Executive: PS4 Could Have Been the End of PlayStation

From Bedrooms to Billions – to be released on September 7 The Playstation Revolution Speaking in the documentary titled (From Bedroom to Billions – PlayStation Revolution), former Sony Interactive Entertainment strategic content director Shahid Ahmad talked about one of the best-selling game consoles in history. PlayStation 4 He made remarkable statements about the

Ahmad, who took an active role in the development processes of PS4 and PS Vita, said that one of the biggest reasons why PS4 was successful was Sony's 'influence' on PS3.arrogantHe stated that it moved away from its 'attitude' and became an 'exciting, passionate and humble' company with the PS4. According to Ahmad, if Sony had not made this cultural change, PS4 would have been The end of the PlayStation brand It could have happened.

“Sony was arrogant during the PlayStation 3 era”

Stating that PlayStation 3 was a very difficult period for Sony, Ahmad said that PS3 was in the development process. too much money was spent and stated that after the launch of the console, a lot of effort was spent to close this financial gap. Ahmad stated that although PS3 is a good hardware, it is not that easy to use, and despite this, many people prefer PS3.

Ahmad stated that the arrogant attitude of the PS3 years caused the PS4 to be introduced as a much more humble and self-aware console, and said that with the PS3 they threw themselves into the fire However, he stated that things were getting better with PS4, and that they had to launch PS4 in the right way, otherwise the console could be the end of PlayStation.

“The strategy has been determined; hardware focused It would be an introduction. All that was left was to launch it and take orders. Partners and developers were included in the launch. Even independent developers were taking part in the launch. The price was set at a level that consumers would accept; “At launch, all the focus was on players.”

PS4's system architecture leader in the documentary From Bedrooms to Billions – The Playstation Revolution, which will be broadcast on September 7. Mark Cerny, Sony president Jim Ryan, famous game producer Hideo Kojima, Google Stadia's Phil Harrison, Gran Turismo producer Kazunori Yamauchi, Fumito Ueda, David Jaffe, Shinji Mikami and many other famous names from the industry will attend.

From Bedrooms to Billions – The Playstation Revolution was first released in 2014 and crowdfunding was initiated on Kickstarter for its production. By 2016, a fund worth 50 thousand pounds had been collected. From Bedrooms to Billions – The Playstation Revolution, On the 25th anniversary of PlayStation will meet the audience.

From Bedrooms to Billions – The Playstation Revolution trailer