House of Instagram's First Online Event Was in Turkey

The transformation of Instagram, one of the world's most popular social media platforms, is explained and new features are introduced. House of Instagram's first online event TürkiyeIt took place in . At the event held on September 29-30, names such as Facebook Middle East, Africa and Turkey Regional Vice President Derya Matraş, Instagram Business Marketing Leader Grace Kao, Instagram Brand Development Leader Gord Ray, Facebook Turkey Commercial Director İlke Çarkçı Toptaş took part. 

Speaking at the opening of the House of Instagram Türkiye event, Facebook Middle East, Africa and Türkiye Regional Vice President Derya Matraş said, “Today, we see Instagram leading in four areas in particular: Small businesses connecting with their users, people expressing themselves creatively in the way they want, culture and habits shaping new trends and strengthening our existing values, the power to bring people together and bring communities to life. That's why we discuss topics such as how the concepts of culture, creativity and community come to life on Instagram, and how brands and businesses remain strong, with very valuable names in the House of Instagram Turkey.” he said. 

People turn to Instagram to express themselves creatively

Many important opinions were put forward at the event. “When it first started broadcasting, a few with simple filter Instagram, which allows you to share photos, has not only enabled people to express themselves more easily over time, but also evolved into its current form according to their usage habits. For example, Instagram did not have it when it first came out, but was added later. stories The feature has greatly changed users' usage habits. Apart from this, thanks to the AR platform, people started to create their own filters. With IGTV and Covid-19, Instagram users started to turn to live broadcasts. In recent times reels Thanks to this, users started to share short videos.”

Many of the features we have mentioned above are available on different platforms, but Instagram manages to offer users a whole system by offering all of them on a single platform. 

Trends appear on Instagram

We started to see that many of today's trends appear on Instagram. Instagram, which inspires people, turns projects into a sector and helps reach the masses, is more popular than other social media platforms. trustworthy It is accepted as. people on Instagram 90 percentFollows at least one business, while more than 180 million businesses use Facebook, Instagram and WhatsApp every month. In a research conducted for Instagram, 50 percent of people are more interested in the advertisement of a brand they see on Instagram. Instagram, which makes brands look more fun, popular and creative, has also paved the way for companies to sell their products with the Store tab, which it started to offer in our country.