How Did Google Acquire YouTube?

Technology giants are currently in an antitrust, i.e. unfair competition They are dealing with the creation investigation. In fact, in a news we shared with you yesterday, we talked about the statements given by the CEOs of Facebook, Google, Apple and Amazon to the Judiciary Committee of the US House of Representatives. Now, there has been a new development regarding this issue and GoogleHow 's acquired YouTube has been revealed.

Some of the technology giants were detained within the scope of the antitrust investigation. documents was requested. Among these documents were some e-mails. If it is among the e-mails sent by Google to the court YouTubeIt also included information on how to purchase. If you wish, let's take a closer look at how Google decided to purchase YouTube.

In times when smartphones were not very common handheld cameras They were extremely popular products. In fact, a company called Pure Digital has launched the revolutionary “Flip Video CameraHe developed a camera called ". This device, which is the size of an average smartphone, saves the captured videos in its internal memory and can transfer them to the computer thanks to the USB Type-A connection. After being introduced to this product, Google decides to purchase YouTube.

Pure Digital in January 2006 MySpace-like decides to develop a platform. The platform that the company developed allows users to share their videos over the internet. In the same period, Google also said, “Google VideoHe continues to work on a service called "You can think of Google Video as today's YouTube.

One of the officials working on the development process of Google Video, after learning that Pure Digital was also working on a similar project, partnership comes up with the idea of ​​doing it. In fact, while discussions about the idea continue, Pure Digital is also attempting to develop a camera for Google. All this, in 2006 It's happening. It should not be forgotten that smartphones were released two years after this date and Google did not have any hardware products at that time.

While these events were happening, Google Video's number one name Jennifer Feikin, states that YouTube should be purchased instead of collaborating with Pure Digital. The reason why Feikin thinks so is that YouTube has formed a certain community, albeit a small one. The project we call Google Video was able to become a product, let alone its own community, at that time. not.

Feikin brought the idea of ​​purchasing YouTube to other officials at the company. makes you accept. Because in such a situation, it is believed that they will be "ready" so to speak, more users will be reached with the improvements they will make, and this will be easier. Following this idea, Google took action and launched YouTube in 2006. $1.65 billion is purchased in return.

So, in the meantime, what do you think happened to Pure Digital and Flip Video Camera? After the company continued to serve until 2011 Cisco It is being purchased by for 590 million dollars. As a result of this acquisition, Pure Digital is buried on the dusty shelves of history. Flip Video Camera also suffers the same fate as its developer and today, retro It becomes a device.