IKEA Introduced Its New Store with Virtual Influencer

It has become quite difficult to distinguish reality from the level technology has reached today. For example, 'created by computers'virtual influencerThe concept of ' has entered our lives. Although virtual influencers are not common today, they are slowly starting to appear in the advertising world.

Virtual influencers, who can reach millions of followers, are not actually real people. developed using computer They are virtual personalities. However, when you look at the photos, it is quite possible that you will think these people are real. The latest company to start using virtual influencers is a Swedish furniture store IKEA happened.

IKEA's promotion with virtual influencer:

IKEA's Japan unit collaborated with Wieden+Kennedy Tokyo to organize a promotion for its new store to open in Tokyo, reflecting daily life to us using a virtual influencer. 'immaThe virtual influencer named ' was also Japan's first virtual influencer.

Imma, who has previously appeared at various screenings around the world, is currently on Instagram to 250 thousand followers owner. Using Imma, IKEA created a special room for Imma in its new store in Tokyo and started to show its home furniture to Imma's followers.

In the promotional campaign, where Imma's daily home life is reflected, Imma various activities doing. Imma's life images, exhibited in IKEA's newly opened store, are also broadcast live on IKEA Japan's YouTube channel for three days.

Continuing to gain more followers day by day, Imma is on Instagram to date. 353 shares did. Your virtual influencer on Instagram account As you can see from the photos, it is quite difficult to understand whether Imma is real or not. We do not know yet what kind of place virtual influencers will take in the future.