New Data Ethics Guide from the Federation of Advertisers

With the development of technology and the spread of the internet, we all have huge digital data sets, and how the company will use this data has become a matter of great debate. Working on the use of data World Federation of Advertisers (WFA), has prepared a guide explaining the data ethics that companies must comply with. Raja Rajamannar, WFA President and Mastercard's Chief Marketing and Communications Officer, said pressures on how companies operating in the advertising industry collect and use personal data are at a crucial point. 

Rajamannar, “People expect complete transparency, control and choice over how their data is obtained and used by companies. Companies that ignore this change will now be left behind. As an industry, we must take a proactive approach and ensure that we respect consumers and their data.” he said. 

WFA's data ethics guide also includes data from an important survey

Data ethics guide prepared by WFA Data Ethics-The Rise of Ethics in Technology was named. The data ethics guide determines what companies can do to ensure that advertising companies use data ethically and what to pay attention to in this regard. 

WFA's data ethics guide, was revealed as a result of a year-long study of WFA's Data Ethics Board. In addition to the rules that companies must follow, the guide also includes the results of a survey conducted on customer data. 

74 percent of companies surveyed by WFA's Data Ethics Board plan to The importance of data ethics will increase he said. The same companies also stated that the issue of data collection and confidentiality has become even more important due to the coronavirus outbreak. 

82 percent of the senior managers of 147 companies who answered the questions in the survey said that the approach to obtaining and using data was In cases where it is not ethical They also said they would consider quitting their jobs. 26 percent of company executives also stated that they experienced discomfort with data use at some point in their careers. 48 percent of company executives stated that their company currently has a data ethics policy. 

Stephan Loerke, CEO of WFA, data enabled technologies He said that it is now very important and that companies' attitudes in terms of data usage are more important than before. Loerke said that companies in the advertising industry should be careful in obtaining and using data.

Jamie Barnard, WFA's Data Ethics Board Chairman, said:There's never been a better time to review our data ethics and design a digital future that improves people's lives and protects them equally. I hope this report will be an important step towards achieving this balance.” he said.