New Logo from Nissan with Emphasis on Digitalization

One of the important names of the automobile industry in Türkiye, Nissanannounced that it has renewed its logo. With this statement, the logo that Nissan has used for 20 years and is remembered by everyone who has knowledge about the company has been put on the dusty shelves of history. Nissan's new logo, month of july It will begin to appear on digital and physical channels as of now.

Nissan's 20 years later The reason for the logo change is actually the digitalization process, which has caused many automobile manufacturers to change their logos in recent years. Nissan thinks digital life is as important as physical life. Based on this idea, the company gave up its old logo. Nissan's new logo is quite noticeable It has a structure.

Nissan's brand change effort is not a recent decision. So the company since 2017 He was already in this process and was even thinking of a three-dimensional logo in the first place, but the final version of the logo was it was two dimensional It creates such an impression. The drawings of the logo, which was created based on the words thin, light and flexible, were guided by the words "be passionate, be innovative and be a competitor".

Nissan's new logo Deputy General Manager of Nissan Advanced Design Department Tsutomu Matsuo took place under his leadership. Making statements about their work, Matsuo makes the following sentences: The new Nissan logo conveys our guiding message: If you have strong faith, it penetrates even the sun. This strong belief in the power of success has never changed at Nissan, and it can be seen in our pioneering efforts in electrification, driver assistance and digital connectivity. 'Our logo must convey all this at a glance, to show our commitment to our customers, employees and community.'

The promotional video created for Nissan's new logo is as follows: