Samsung's New Ad Inspired by a Real Photo

South Korea-based technology giant Samsung, “Inspired by a true photo” announced its new brand platform called (Inspired by a real photo). The concept of the platform, which launched alongside the company's new Galaxy S20 FE phone, is to capture real-life consumer photos and transform them into unexpected moments. to the creations transform

In this context "Onion” is based on a real photo of a sack of onions taken with a Samsung smartphone. The photo inspired the story of a young man who works at Rick's Onion Cafe and falls in love with a girl who works as a waitress at a fancier restaurant across the road called “L'Oignon” (French for onion).

The first commercial shot within the scope of the project:

Marketing Director of Samsung Electronics UK and Ireland, who said the new platform will open them up to a completely new audience. Sharon hegarty, “Anyone can claim to have a great camera in their pocket, but we believe it's what you do with the photo that matters, not just megapixels or perfect framing.” he says.

within the project Mother London In the first content created by , the duo, who work in neighboring shops, look at each other longingly from a distance while sweeping garbage on the floor, taking orders from their bosses or doing other jobs. Finally, they meet each other in a shop where they buy onions. Directing the short film Sam hibbard while Starcom Media carried out the planning and purchasing operations.

As part of the campaign, Samsung #withGalaxy invites you to upload your own real-life photos with the hashtag. The company made a statement on its website “Sam's beautiful and unique commercial is just the beginning of this story, and we're excited to see what our #withGalaxy images can inspire in the future.” he said.