The Failure Story of the 'You Can't Know' Application

entrepreneurshipIt is a very difficult and demanding path. In order to realize an idea and be successful, it is necessary to put in a lot of effort, to sacrifice daily life in many senses, and to be able to take risks. Moreover, even if everything seems to be going well, difficulties encountered in unexpected matters can suddenly bring the end of your project, despite all the effort you have put in. 

You don't know sinking story It is exactly like this, it is based on difficulties that arise at unexpected times on unexpected issues. Before we move on to the story of the sinking, let's briefly talk about Bilirsin. you don't know, was a type of game and content application based on predictions about trending topics. Users of the application earned an in-game currency called BP (Daddy's Money) by making predictions about current topics, and they could buy various products and gifts from the application store with the BPs they earned. 

It emerged as a simple idea in 2012 and after intensive work, it was developed by Demirören Ventures. An investment of 1.2 million TL Bilirsin, which managed to get the company, had 1.1 million users at its last point and had reached a level where it could generate high advertising revenue.

You Don't Know Why It Sank?

Sharing their experiences on the e-girişim channel, which allows entrepreneurs to share their experiences and tell their own stories, Founding partner of Bemezsin Berkan Cesur attributes the development of Bemezsin to continuity and working without giving up; This is attributed to their belief in the project. You can view the interview Berkan Cesur gave to the egirişim channel when the project was on the rise and was about to receive its second investment by visiting the video below.

As a result, although Berkan Cesur and his team did not bring any income for many years, they continued to develop you don't knowIn return for this hard work, he managed to receive a large investment from an investor that every entrepreneur dreams of. While this is the case and there is a successful mobile application with a high number of members, the question comes to mind: "But then why did this application fail?"

According to Berkan Cesur's statements, Bemezsin has never had any problems in terms of application, service offered and income generation. The reason why things came to this point is Miscommunication and disagreements between the founding partners of the project There was an atmosphere of distrust created by these disagreements. 

He was one of the founding partners and also a few months after the project received its first major investment, a few months after things started to gain momentum. 'Chairman of the Board of Directors' The name was gone to Italy and did not return. According to Berkan Cesur, he did not give a valid reason for his decision not to return. This situation has created an environment of distrust that will be reflected on investors in the future.

At the same time, if one of the founding partners leaves the workflow, it means an extra workload and responsibility for the rest of the team. This started to make the already stressful process even more difficult. Afterwards, when the other co-founder, who was Berkan Cesur's girlfriend for a while and with whom they founded and grew the project, also withdrew from the project, the rising star The entire responsibility of Bilirsin falls to a single person. 

In fact, of course, the idea of ​​establishing a team and running the business with a healthy division of labor comes to mind, but Berkan Cesur says that at this point, people who are involved in such a project later, no matter how efficiently they work, naturally cannot embrace the work as their own, and this negatively affects the development of the project. In addition, these disagreements and distrust between partners naturally It also reflects negatively on investors.

As a result, a project that needs to be terminated emerges. This was the case for Bilirsin as well, and Berkan Cesur is now at the point where Bilmesin has become psychologically exhausting. decided to finalize the project. However, the story of Bemezsin's establishment, growth and collapse has given it serious experience.

Berkan Cesur He also states that not being able to establish a balance between social life and business life also harms the business. The person who comes under a great burden both physically and psychologically as a result of not having the concept of working hours and constantly working, may not find the strength to continue the process after a certain point. Berkan Cesur states that this is one of the mistakes he made on his own behalf. You don't know the sinking story of For those who want to hear from Berkan Cesur, we leave below another interview he gave to the egirişim channel.

You never know, it showed that successful projects can also fail

As a result, as Berkan Cesur stated in his interview, receiving investment is not the finale for a project; On the contrary, things get serious from that point on, and when you fail to be a team that acts responsibly, no matter how well things go, The project may be terminated. However, no matter what, it is not right to call a project that has received a large investment and achieved serious success a failure, even if it goes bankrupt.

Ultimately, the experience gained and the success achieved, even if short-term, prepares the person for future projects in which he or she can be more successful. At this point, we can say that everyone who has ideas they want to implement and has the courage to set out has been successful at some point. The important thing is to have the courage to set out and take risks.