The World's Most Valuable Brands Have Been Announced: Amazon Ranks First

Prepared by WPP and Kantar Millward Brown BrandZ Top 100 Global Brands 2020 list has been published. This year, as every year, interviews with consumers, financial performance analyzes and detailed evaluations on topics such as consumer perception were effective factors in brand value measurements.

The richest person in the world is at the top of the list, which was published for the 15th time this year. Jeff BezosUS-based e-commerce and cloud computing company owned by Amazon It is located. With a 32 percent increase on an annual basis $416 billion The company reached its brand value with an increase of 14 percent $352 billion second in brand value AppleHe continued to stay in front of .

BrandZ Top 100 Global Brands 2020

in primary care in 2017 Google, dropped to fourth place in BrandZ Top 100 Global Brands 2020. In third place on the list, with an increase of 30 percent $327 billion US software giant that reached brand value Microsoft is available. If in fifth place $187 billion financial services company with brand value Visa is available.

When we look at the rest of the list, we are in sixth place with 153 billion dollars. Alibabaranked seventh with 151 billion dollars Tencent, ranked eighth with 147 billion dollars Facebookand in ninth place with a brand value of 129 billion dollars. McDonald'sWe see . Ranked outside the top 10 last year MasterCard reached a value of 108 billion dollars, surpassing the telecom giant AT&T and managed to throw itself into the club of 10.

Reaching a brand value of 416 billion dollars, Amazon became the world's most valuable brand

Affecting companies from every sector to the coronavirus pandemic However, the total brand values ​​of the companies in the top 100 increased by 5.9 percent compared to last year. $277 billion grew up. Thus, the total values ​​of the brands in the BrandZ Top 100 are to 5 trillion dollars reached. The amount in question corresponds to the gross domestic product of Japan, the world's third largest economy.

The World's Most Valuable Brands 2020

1. Amazon – $416 billion
2. Apple – $352 billion
3. Microsoft – $327 billion
4. Google – $324 billion
5. Visa – $187 billion
6. Alibaba – $153 billion
7. Tencent – ​​$151 billion
8. Facebook – $147 billion
9. McDonald's – $129 billion
10. Mastercard – $108 billion