Toyota Became the World's Most Valuable Automobile Brand

In the news we shared yesterday, we mentioned that the 2020 version of the BrandZ Top 100 Global Brands list was published. According to the list, Amazon is once again the most valuable brand in the world while being Although TikTok is only a 4-year-old application, it aims to be among the 100 most valuable brands in the world. succeeded. However, there is another noteworthy detail in the list; car brands.

Despite their huge market values, automobile giants are far from the top when it comes to brand value. BrandZ Top 100 Global Brands Saying that there are only 3 automotive brands in the list will probably explain the situation well enough. The interesting thing is; One of the most talked about automobile companies of recent times Tesla, couldn't even make it into the list.

Toyota became the world's most valuable automobile brand

BrandZ Top 100 Global Brands list 48. ranked ToyotaAlthough it lost 3 percent of its brand value compared to last year, it continues to be the most valuable automobile brand. of the list 56. found during Mercedes-BenzDespite a 9 percent loss in value, it is the second most valuable automobile brand. bmw lost 12 percent of its brand value and fell out of the main list. 61.ranked 3rd among automobile brands.

US automotive company ford and Japanese automotive company honda, were left out of the BrandZ Top 100 Global Brands list this year, having lost 10 and 15 percent of their brand value, respectively. Interestingly, Tesla was the only company among the automotive companies evaluated that managed to increase its brand value in the last year. However, even a 22 percent increase in value $11.35 billion It did not help Tesla, which has brand value, to enter the BrandZ Top 100 Global Brands list.

Tesla is the only automobile brand that increases its brand value

BrandZ global strategy director Graham StaplehurstIn his statements to Automotive News on the subject, he stated that brand evaluation in the automobile industry is different from other sectors and that companies value to increase or to drop He said he was more inclined. 

When we look at other giant brands in the automotive industry; in the last year Nissan18 percent of AudiWe see that it lost 14 percent of its value. Guillaume Saint, automotive application director of the research company that prepared the list, said that all companies except Tesla experienced a decrease in brand value, but electric car He stated that their breakthroughs could lead to major changes in brand values.