YouTube Will Show More Ads Starting from the End of July

Türkiye is one of the countries where YouTube content producers earn the least income. This being the case, content producers in our country create a source of income through sponsorship agreements in addition to the advertisements placed on their videos by YouTube. For this reason, viewers in Turkey also Automatic ad assigned to the beginning, middle and endThey are forced to watch videos that contain sponsored advertisements. 

As most YouTube users have noticed, there are some time limits in the platform's automatic advertising system. In the current layout if the video content If longer than 10 minutes An automatic ad is placed in the middle parts of the video. These advertisements can be set to the desired minute and second by the content producer. Thus, the content flow is not affected much.

YouTube announced that it reduced the 10-minute threshold to 8 minutes: 

We reached 3 million subscribers in the past months. Our YouTube channel The YouTube team made a notification for From the end of July 2020 Advertisements will also be displayed in the middle of 8-minute videos. reported. According to the statements, YouTube will now automatically assign ads to the middle of all old content between 8 minutes and 10 minutes. Channel managers will also be able to adjust these ads as they wish. 

The reduction of the mid-video advertisement threshold to 8 minutes allows the audience to benefit from the 10-minute threshold compared to today's conditions where the 10-minute threshold is valid. They will see more ads It means. The fact that advertisements will appear in the middle of shorter videos also places a responsibility on content producers. Ads that pop up in front of the audience in meaningless places in the videos negatively affect the user experience. Producers can place these ads at moments when they finish a sentence or during a scene transition. 

As YouTube lowers the advertising threshold, advertising revenues on YouTube Turkey may also increase. Time will tell how it affects the user experience. However, if YouTube has made such a decision, it means that it has already been testing the feature in question for a while.