Australia Will Get Money Per News From Facebook and Google

Announcing that it has made an interesting decision, the Australian administration announced that Google and Facebook will share the news of local media organizations in Australia. pay money He explained that they would have to. The decision, which is stated to become law within this year, is currently only available for Facebook and Google. was in private Although it seems like it will be valid for more platforms in the future.

Australian Finance Minister Josh Frydenberg said some important things about the decision: in the statements found. Frydenberg stated that the main reason behind making such a decision was to create a fair competitive environment for Australian news media businesses. According to the Minister, with this decision, we will create both a sustainable media environment and protection of consumers will be provided.

The bill prepared by the Australian government will be open to discussion for the next month. Then the Australian Parliament passed the decision enactment will vote for. Expectations are that the decision will become law in a short time. So what does this bill do to Google and Facebook? obligations does it bring?

According to the statements made, with the bill in question, Facebook and Google collaborated with local media outlets in Australia. agreement will try to do it. Within the scope of this agreement, the payments that technology giants will make to media outlets will be determined. If an agreement cannot be reached, an arbitration committee will be formed and an agreement will be reached. In addition, Google and Facebook obtain information from news your income It will also give some of it to media organs.

The bill that the Australian government is working on does not only include the publication of news. So much so that Google and Facebook use media content to present it to users. algorithm transparency will also work within the scope of Of course, in this process, data about the sites will also be shared with the Australian government. In case of defiance of the law, companies 10 percent of annual turnoverPenalties of 100,000 or $7.2 million will be imposed.

The reason why the Australian government is working on such a bill is coronavirus pandemic. According to the statements made, various media institutions and newspapers in Australia were closed due to the coronavirus pandemic and there was a serious decrease in advertising revenues. Here is a situation that happened solution It seems that such a decision has been taken against Google and Facebook.