Facebook: iOS 14 Will Reduce Our Advertising Revenues

Apple will appear as the latest version of its mobile operating system iOS iOS 14It will offer users many new features as well as new privacy and security options. It looks like these privacy options will not only affect the user experience but also the revenues of tech giants.

Speaking about the features in question at the meeting where Facebook announced its 2020 second quarter financial reports, Facebook CFO David Wehner said that the privacy options of iOS 14 FacebookHe stated that it would cause a decline in the ability to target users, measure and improve advertising efficiency.

“We are still trying to understand how these changes will affect us and the rest of the industry.” Wehner said, adding that at least app developers and businesses can use ads on Facebook or other platforms. It will be difficult for them to grow He stated that they could foresee it. According to Wehner, with the spread of iOS 14, the decline in advertising revenues will be more pronounced in the 4th quarter of 2020.

Facebook, Google or other advertising services identify users' interests and needs more accurately and display the most appropriate advertisement. constantly follows users and stores data. iOS 14, on the other hand, will ask users whether they want the app or website to track them when they open an app for the first time. Therefore, monitoring user data will be out of the companies' initiative.