Companies That Sell the Most 'Premium' Phones in the First Quarter of 2020

Counterpoint Research determined the best-selling premium smartphones in the first quarter of 2020. On a sectoral basis price more than 400 dollars Smartphones are considered premium phones. We may see this bar being raised even higher in a short time.

The world economy entering a period of recession due to the coronavirus epidemic affected the smartphone industry as well as other sectors. According to the research In the first quarter of 2020 Sales of smartphones priced more than $400 decreased by 13 percent. This decline in premium smartphone sales is considered to be the largest decline ever seen since smartphones became popular around the world. 

Oppo and Xiaomi achieved growth in the premium smartphone market in a 3-month period

Ranking of smartphone manufacturers in different regions by premium smartphone sales

Although there was a major decline in premium smartphone sales in the first quarter of 2020 Oppo and Xiaomi A steady increase in market share was observed. Xiaomi has increased its market share to considerable levels, especially in 3 certain regions. 

According to Counterpoint Research's report Appledominates the premium smartphone market with a 57 percent share. Following Apple are Samsung and Huawei. The report stated that Oppo achieved a 67 percent growth in the premium smartphone market with Reno 3 and Reno 3 Pro 5G, while Xiaomi achieved a 10 percent growth thanks to Mi 10 5G and Mi Note 10. 

According to the published research report, Xiaomi is in the premium smartphone market 10 percent growth It entered the top 5 companies in this market for the first time. In addition to Xiaomi's entry into the top 5, a serious consolidation is observed in the top 3 rankings of the premium smartphone market. The top three companies, Apple, Samsung and Huawei, hold 88 percent of the entire market. 

Apple is at the top in premium smartphones

The best-selling premium smartphones in the world in the first quarter of 2020

Apple became the top smartphone seller in almost all regions with its iPhone 11 series, while Huawei continued to strongly maintain its number one position in China. It is noteworthy that none of Samsung's models are on the list of best-selling premium phones.

Huawei's Although its premium phones do not have Google services, the Chinese company; It managed to reach significant sales figures in Latin America, Western Europe, Eastern Europe, the Middle East and Africa.

Despite a decline in sales of premium smartphones (over $400) Smartphones priced over $600 It seems like more money was spent than last year. Behind the high figures achieved in this price range are the iPhone XR and iPhone 11, which are among the best-selling smartphones in the world. While Apple is trying to gain from the release by keeping the prices of entry-level iPhones low, the prices of high-end models are increasing every year.