How Much Investment Did Turkish Mobile Game Companies Receive in 5 Years?

Gram Games, Masomo, Peak Games and finally Rollic Games… Each of these companies was founded by entrepreneurs in our country. Approximately 90% of its revenues come from abroad companies. Although company sales are viewed negatively in our country's business culture, the concept of "exit" in the global entrepreneurship world is one of the golden rules of attracting investment. The importance of the "hidden exports" made by domestic gaming companies was recently conveyed by Nikkei, the world's largest economic newspaper.

The number of domestic game companies operating in our country, especially in Istanbul and Izmir, is also increasing (42 game companies were established in 2019 alone). Every investment made or every major sale increases the interest of world giant companies in our domestic enterprises. According to the Bloomberg report cited by the BBC, Tencent, the owner of Miniclip, purchased Masomo; Netmarble and Zynga's investments in Turkey $2.4 billion found it. 

The mobile gaming industry is expected to reach a value of $160 billion in 2020. Türkiye is among the most notable players in this market:

Commenting on the report, Bloomberg analyst Matthew Kanterman attributes the increasing interest in Turkey to low costs. Western companies tend to invest in companies that build effective teams. In our country, it is "hypercusual", that is, as much as possible. simple and immersive mobile gamesIt can be developed within weeks and take its place in the markets. These games generate serious revenues when they reach a high number of users in markets such as the USA and Japan.

Zynga; In the past months, it acquired Peak Games for 1.8 billion dollars and then acquired Rollic Games. 80% of its shares for 168 million dollars had incorporated it. After Zynga's remarkable moves, other large global companies also started to show interest in startups in Turkey. 

Apart from the large investments made in the last 5 years, Turkey received 2.8 dollars of investment only through mobile games:

Following new initiatives based in Istanbul Startups.WatchSerkan Ünsal, one of the founders of “Low costs and the higher number of game developers in regions such as Eastern Europe and the Middle East compared to Western Europe and North America have increased the interest of Western companies in countries such as Türkiye.” The description is quite striking. Apart from sales, the total value of investments in mobile game companies in our country reached 2.8 billion dollars.

If the mobile industry in Turkey continues to develop at this pace, it may be an attractive investment point for foreign companies. Everything seems possible if processes such as strategic human resources management are put into place to establish low costs, efficient work culture and staff consisting of people who are good in their fields. Mobile games for Türkiye invisible industry And invisible export items, but its financial effects are becoming increasingly visible.