Peak Games Explained Why the Company Was Sold

Peak Games, which made a name for itself with the commercials it published in the USA and Turkey in the past years and its mobile games with millions of players, was officially sold to the USA's Zynga. With an official sales value of $1.8 billion The most valuable initiative in Türkiye's history Peak Games has also created a buzz in the global business world. 

Peak Strategy Director Ömer İnönü He made important statements about sales transactions in the Zoom meeting he held with the participation of members of the press. İnönü also explained why Peak Games was sold with such an agreement.

İnönü: In the past 10 years, we have reached 100 million people from 193 countries. Our dream was to take this even further and turn 100 million into billions.

Pointing out that the average age of the Peak Games team is only 29, İnönü said that the company is on the cutting edge of mobile games. Reached 100 million people in 10 years he stated. In addition, İnönü aims to continue this success and In order to reach the number of users expressed in billions He stated that the company signed a sales agreement with Zynga. 

US-based Zynga, Because it is a public company It is in a much stronger financial position compared to Peak Games. As a result of this financial power, it is possible to invest more and reach a number of players that can literally be expressed in billions. It is possible to understand from İnönü's statements that Peak Games was sold within Zynga in order to reach more users. 

As a result of the sales agreement between Zynga and Peak Games, the management team of Peak Games will not change. Also the company will continue to be headquartered in Istanbul. İnönü, “With this $1.8 billion agreement, Peak will continue its activities together with Zynga.” With his words, he actually confirms that the company will preserve its old structure and culture. 

“This agreement was one of the largest agreements not only in Turkish technology history but also in Turkish history.”

İnönü continued his words by emphasizing the importance of the agreement and said, “This agreement is not only a milestone in the history of Turkish technology but also a milestone in Turkish technology history. It was one of the biggest agreements in Türkiye's history. "We will continue our operations and activities from our office in Istanbul under the leadership of our Founder and CEO Sidar Şahin. Our operations will continue under the Peak brand," he explained. 

“One in 10 people in Japan plays Toon Blast” 

Peak Games' main games, Toon Blast and Toy Blast, are available worldwide. It has 400 million users. Ömer İnönü explains how these games reached such large audiences as follows:

"We believe that this process will continue to accelerate with this agreement. We hope that this agreement will inspire everyone. Our games Toon Blast and Toy Blast are among the most popular games in America. In 2019, we started to grow the Toon Blast game especially in Japan. These games are among the most popular games in Japan as of today. One in every 10 people in Japan plays Toon Blast."

Peak Games will continue to pay taxes to Turkey:

One of the most curious issues following the sale was whether Peak Games would continue to pay taxes within the borders of Türkiye. İnönü, "It is a great source of pride for us to be one of the companies that pay the most taxes in Turkey. I would like to state that this will not change with this agreement. We will continue to pay taxes to Turkey and contribute to Turkey." he said. 

Stating that they reach 12 million users daily around the world, İnönü said, "It is truly a huge number. This figure will increase Zynga's daily user count by 60 percent. This shows the success of our games and the bond between us and the user." He said his words.