Report Showing the Mobile Application Habits of Generation Z

Mobile research company App Annie recently Mobile application habits of Generation Z revealing a new study published. Roughly consisting of young people born between 1995 and 2000, this group constitutes one-third of the total world population, and almost 98% of individuals in this generation have been using smartphones since early childhood.

This group includes annual sales in mobile applications. 143 billion dollars With its estimated spending power, mobile constitutes one of the strongest consumer segments in the industry. Therefore, App Annie believes that it is necessary to study the habits of Generation Z to understand trends in terms of mobile applications, businesses and marketing.

What is Generation Z interested in?

Company, In the third quarter of 2020 conducted research on Generation Z consumers using Android devices, including the US, UK, Brazil, South Korea, Turkey, Germany, France, Indonesia, Mexico and Japan to understand mobile trends. At this point, it can be said that the analysis made is incomplete and does not fully reflect the truth because it covers users from certain regions and only deals with Android devices.

The published report shows that most Generation Z consumers will be in the third quarter of 2020. in non-game applications He claims to spend approximately 4.1 hours per month. These non-gaming apps include TikTok And snapchatis among the most used apps in 9 out of 10 markets surveyed. This shows that Generation Z is greatly interested in social media applications.

Among entertainment apps Twitch, is the most indexed application in 6 out of 10 markets for Generation Z users, while the communication program developed for video game players Discord shows strong growth, also with the impact of the pandemic.

AppAnnie, finance and shopping He noted that their applications have not yet reached a wide audience of Generation Z, but are showing promising growth. At this point, the interest in such applications increased even more in the same period of 2020 compared to the previous year, and there was an increase in demand for these applications on an annual basis. 60% growth happened. The online shopping and e-commerce trend is thought to be gaining strength due to the coronavirus pandemic.

App Annie's report also states that Generation Z is interested in: games is also included. According to the report PUBG And Free Wastage Action games like these attract the attention of Generation Z, and more than 25% of consumers spend their time on games like these. Additionally, games such as Among Us, Toon Blast and Candy Crush Saga, Mincecraft and Roblox also manage to attract the attention of this generation.