TikTok Became One of the 100 Most Valuable Brands in the World

Video focused social media platform TikTok There are no more discussions about it. The application, owned by Chinese ByteDance, is available for the second time in India, one of its largest markets. forbidden Despite this, positive news continues to come for TikTok.

TikTok, published in 2016; This year, it entered the BrandZ Top 100 Global Brands list for the first time and was ranked as the 79th most valuable brand in the world with a brand value of $16.9 billion, leaving behind brands such as Uber, Adidas and Pepsi.

Despite all the controversy, TikTok has become one of the most valuable brands in the world

TikTok, which managed to enter the BrandZ Top 100 Global Brands list with its great leap in the last year, is in total in the App Store and Play Store. more than 1.5 billion is downloaded. The social media platform currently has more than 800 million active users worldwide.

Making a statement about TikTok being included in the BrandZ Top 100 Global Brands list, BrandZ's Global Research Head, Martin Guerrieria, said:TikTok as a brand is seen as incredibly creative, even though it hasn't been around for long. If your brand is seen as more creative than your competitors, that's a big driver for your brand value” he said. 

Instagram managed to increase its brand value this year too

While TikTok has proven to be one of the largest social media platforms by entering the BrandZ Top 100 Global Brands list Instagramcontinued to increase its brand value this year and reached a brand value of 41.5 billion dollars, rising 15 places on the list and becoming the 29th most valuable brand in the world.

A rise similar to Instagram's Netflix He also showed it. The broadcast platform increased its brand value to 45.9 billion dollars with a 34 percent increase in brand value and rose to 26th place in the BrandZ Top 100 Global Brands list. YouTube, which increased its brand value by 15 percent, rose to 37th place with a brand value of 37 billion dollars, while LinkedIn reached 29.9 billion dollars with a brand value increase of 31 percent and rose to 43rd place. 

Social media platforms first started to appear on BrandZ's radar in 2010. First year social media giant Facebook, could not even enter the top 100. However, the following year, Facebook ranked 35th on the list. While Facebook strengthened its place in the top 20 in 2014, another social media platform, LinkedIn, managed to enter the list at number 78, similar to TikTok's entry this year. 

Popular social media app Instagram in 2018 $14.4 billion It entered the list at the 91st place with its brand value. Instagram showed a rapid rise despite being listed as a 'worse' mediocre than TikTok. Instagram, which increased its brand value by 95 percent a year after entering the list, increased its brand value to 28.2 billion dollars in the second year and rose to 44th place on the list.

Although TikTok has concretely shown that it is one of the largest social media platforms by being listed among the most valuable brands in the world, things are not going well for TikTok. After it was revealed that TikTok collected much more user data than thought and shared this data with the Chinese Government, the platform was banned for the second time in India, one of the markets with the most users. Moreover, it is predicted that this ban may spread to different markets.