Zynga Became the Leader in the USA Thanks to Peak Games

Peak Games, a local company known for its Toon Blast and Toy Blast games, was acquired by US Zynga for a record price of 1.8 billion dollars, making history as Turkey's largest company sale. Following this sale, there was a significant increase in Zynga's market share in application markets. 

According to the details shared by analyst Doug Curetz, Peak Games' game Toon Blast finished July 2020 in 12th place in the App Store. The success of Toon Blast combined with Zynga's higher-ranking games brought the company to the top. The same success was seen in Google Play Store market shares. Thus, Zynga, the developer of Call of Duty Mobile Activision surpassed Blizzard and became the new leader of the market. 

Zynga was ranked 4th before purchasing Peak Games:

It is a very important detail that Zynga, which was ranked 4th in the USA according to market shares in June, rose to leadership the following month in July thanks to Peak Games. Also another giant rival of Zynga Glu Mobile, has 9 of the top 20 games in the US.

On the other hand, Take Two Interactive, which owns 2K Games and Rockstar, is also active in the mobile game industry. “hypercusual” games It acquired an important manufacturing company. Take Two purchased Playdots, which has Dots extension mobile games that have been downloaded more than 100 million times in total, for $192 million. Thus, one of the giants of the PC and console world has entered the mobile gaming industry.

Take Two does not currently have a significant production in the mobile game market. However, both Activision Blizzard and mobile-based growing Zynga and Glu Mobile; It may force giants to offer more ambitious products. Companies originating from Turkey It seems to be an alternative way to access these products ready-made. The success that Peak Games has brought to Zynga may attract the attention of companies such as Take Two, and other mobile game giants in our country may be sold to larger companies.