Ferrari Lost Trademark Rights of 250 GTO

If we could rewind the calendar and go back to 1962, we would have a brand new (for that time) Ferrari 250 GTOWe could buy it for 18 thousand (about 152 thousand in today's value) dollars. Of course, the vehicle does not have a price tag suitable for every budget, but in an auction in 2018, the Ferrari 250 GTO for 48 million dollars is sold If we remind you, we will probably have a better understanding of what the 'real' value of the vehicle is.

The most interesting part is that Ferrari was sold for 48 million dollars. world's most expensive car The fact that this vehicle, which received its title, has lost its trademark rights. So now Ferrari, even if you want can't produce a new 250 GTO and cannot sell. As you can imagine, this means Ferrari loses out on potentially hundreds of millions of dollars in revenue.

Ferrari ignored the Use it or Lose it rule

European Union Office for Intellectual Protection (EUIPO)Use it or Lose itThere is a rule called '. According to this rule, if a trademark is not used in any commercial activity within five years, the trademark rights are taken away from the owner. Ferrari's 250 GTO brand to lose their rights This is exactly what happened.

In fact, as we mentioned above, Ferrari's 250 GTO renewal and sale There was a great incentive for this. However, for some reason, the Maranello-based company is reluctant to evaluate the brand. he abstained and eventually lost its trademark rights.

We can start waiting for Ares 250 GTO

All these developments Swiss businessman of Turkish origin It also means that the legal 'war' that Dany Bahar started against Ferrari ended in victory. Bahar is the founder of Ares Design announced that it planned to offer a reinterpreted version of the Ferrari 250 GTO for sale in 2018.

Ferrari, on the other hand, was ruled a year later by the court as 'a sports car'. artwork He became the first winner of the legal battle after ruling that it was 'individual and cannot be copied'. Ares Design, on the other hand, won the legal battle thanks to the 'Use it or Lose it' rule and made Ferrari lose its trademark rights.

So, under the leadership of Dany Bahar, there is now no obstacle to the redesign and sale of the 250 GTO. However, a Ares 250 GTOIt is not known when it will be introduced or put on sale.