Android Is Better Than iOS for Game Publishers, Report Says

Published by smartphone application marketing platform Liftoff “2020 Mobile Game Applications Report”suggests that Android is a better gaming platform for streamers compared to iOS. According to the report, Android has proven to be a better platform than iOS for two years in a row, and the cost per install on Android is four times lower than iOS.

June 2019 with May 2020 The report, which analyzes 314 million first-time ad interactions, more than 300 million installations and 6.5 million in-app purchases in 697 game applications between 2019-2019, shares striking data about the industry.

It is possible to earn more on Android with the same ad spend:

According to Liftoff's report, the cost per install on the Android platform, which took the lead by surpassing iOS for the second year in a row, is approximately 4 times lower and with 7 days of return on ad spend, the platform's gaming commitment clearly seems to be paying off.

In other words, publishers are more likely than iOS to acquire new players on the Android platform. spends less money. At this point, it can be said that more money is made on Android with minimum investment. This means that publishers without large resources can release their new games for Android before moving to iOS, where they will need 4 times more investment to grow.

How much does it cost to acquire a new player?

In addition to acquiring new players, retaining players is also of great importance for broadcasters. According to the report, the cost of acquiring a new player in the global market $1.47 The cost of getting a player who spends money in your game at level 44 dollars. 

In Liftoff's report featured Other points are as follows:

• Mid-core games have lower costs per install and the highest return on advertising costs. (39.5% after 1 month)
• Players in the North America region are the most loyal, with the highest retention rate.
• Only 3.3% of those who download games to their smartphones create an account.
• 32% of people are still playing the new game after the first day.
• 3.1% of people are still playing the new game after 30 days. (This number surprisingly corresponds to the percentage of people who created accounts for the new game)